Branding

Political Message Consultation, Creation, and Deployment
by Thomas J. Hayes --- See mission statement

The Time Is Short, The Stakes Are High

If you manage to win your primary contest, you will then move to the general election. The stakes will be much higher. Victory will demand that you employ every possible advantage. You will need a compelling campaign / candidate theme that can immediately appeal to the widest spectrum of voters and DONORS.

Sadly, comfort phrases like "My State First", "Bold Leadership", "Let's Get to Work", and "Ready to Fight" are problematic for many reasons. They are not new, they sound like cheerleader chants, and they are WEAK because they fail to tell the voters that the candidate understands the full scope of WHAT has been taken from them—and HOW he or she will fix things now and in the future.

I have developed a fresh and timely political slogan has been approved by the USPTO (United States Patent and Trademark Office) and is ready to use NOW. It's a highly persuasive call-for-action theme designed for conservative candidates.

My powerful 6-word political 'battle cry' works effectively across two dimensions—emotional bonding and logical determination. Part 1 is what the voters and DONORS want to hear, so it will capture their attention. Part 2 is what you’ll need to promise the many dissatisfied voters of all political stripes—in order to close the sale.

Licensing rates vary be market. I have prepared a 1-minute 'theme reveal' video and I will share licensing details—if someone with executive authority from your campaign contacts me SOON.

See the areas of SERVICE expertise offered for political campaigns.