Professional

Introductory Videos for Professional Practices

Video presentations for clients such as doctors, dentists, attorneys, and real estate agents are more effective when they allow the professional to address the audience in an approachable and informative manner.

For example, the doctor makes a friendly on-camera invitation to potential new patients, and the narrator takes care listing the many restorative services available from the doctor and his team.

A patient testimonial underscores satisfaction with the outcome of their treatment. This approach gives potential patients an opportunity to visualize how their experience might be designed.

In cases where a client's production budget supports it, I create sets of videos where the run length of various edited versions differs. For example, a real estate agent may wish to upload a 4-minute video to their Website.

Knowing people have different mindsets as they browse, I think it is wise to upload promotional, image, and services offered videos in various lengths, This way, a shopper, who may not want to spend 4 minutes watching and introductory video, can choose to play the 90-second version or the 2 minute and 30-second version. My philosophy is to make it easy to watch the message.

See one of a series of video presentations made for a practicing periodontist

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