Services

Political Message Consultation, Creation, and Deployment
by Thomas J. Hayes --- See mission statement

Political Communications Must Be Distinctive and Compelling

Conception, development, writing, and production of effective messages is my specialty. I counsel clients on how best to create messages with the proper tone and theme fidelity. For efficiency and uniformity of messaging, I design with the objective of re-purposing products for distribution across various platforms.

Areas of SERVICE expertise offered for political campaigns:

What you say, when you say it, and how you say it can determine the difference between irrelevance and traction.

— Tom Hayes

Brand and Message
- Brand development and tactical curation
- Content strategy and process management
- Burnish message themes in collaboration with candidate
- Writer and editor highly-skilled at creative, nuanced, and direct messaging—plus blended technique scripts
- Speech-writing and "tune-ups"
Candidate Presentation
- Directing candidate for style, tone, pacing, and voice modulation
- Delivery coaching for radio / audio and TV / Web video recordings
- Training for microphone proximity and optimizing breathing techniques
- On-camera tips including lighting enhancement and apparel guidance
Cross-Platform Media Production
- Agency-quality advertising end-product creation for TV, radio,
  and Web authoring
- Deployment timing and theme sequencing planning
- Pre-production and writing for social media, press release, print, and online ad placement
- Media buyer consultation and guidance
- Logo / graphic design consultation
Web Authoring and Team Enrichment
- Web design consultation and development
- Web authoring and improvements on work of third-party contributors
- Internal communications and theme coordination
- Candidate preparation for radio / TV interviews
- Debate rehearsal coach / opposition stand-in

Examples of work products can be furnished to qualified parties. Contact Tom Hayes to learn more.